{RPM}
"The Agency's core deliverables are strategy, outstanding creativity and innovation delivered across an integrated, multi-channel marketing communications mix – underscored by a focus on achieving the metrics that move our clients businesses."
Online Brand Strategists
One significant component of our overall branding practice is our web branding practice. We serve as strategic partner for virtually all of our clients, helping develop long-term online brand strategies.
We have significant experience leveraging all digital venues to help build and grow brands. In developing Web assets and online creative, our focus is on utilizing interactive channels to best effect – developing Web sites that foster dialog and immerse customers and prospects in the brand; blogs that project thought leadership; rich media that compels interest, interaction and response; Webcasts that drive brand messaging while delivering value; etc. Similarly, our online media strategies are designed to drive targeted engagement of key audiences with brand messages.
Complex?
Marketing innovation and synchronization with today’s media mix is complex, for some. Tomorrow’s will be even more complex for most to fully understand. Has social media reached a tipping point? How should the online channel be deployed in EMEA? In APAC? Does viral work in the B2B space? What role does branded content play? What is the next-gen opportunity for search? How can a Web site be optimized to project brand value, drive lead capture and create customer community? How do all these channels work together to achieve the desired effect?
RPM knows the answers to these questions and lots more like them. We bring together a team of domain experts to provide marketing synchronization across channels, and ultimately to assure marketing effectiveness vis a vis your objectives. We bring innovation to all of our clients – not for the sake of innovation; rather to accelerate marketing performance.
Convergence
RPM leverages the offline and online media mix to achieve the optimal blend of brand and demand based on clients’ marketing and business objectives. Our goal is to utilize multi-channel, multi-touch campaigns that actually capitalize on media fragmentation, that intersect with the ever-evolving “personal media networks” of our customers and prospects, and to enable our clients to predictably achieve outstanding and measurable results across the brand-demand continuum.
It’s important to note that in many ways we consider the term “media” obsolete. We utilize multiple “engagement” channels to move prospects closer and closer and closer to action, and customers closer and closer to long-term loyalists. Search, distributed content, social media/web 2.0, branded and non-branded microsites, blogs, widgets, white paper syndication, virtual trade shows – these are all essential connections to customers to be used in concert with (or in some cases instead of) venues such as online display, print, outdoor and broadcast.
Our Commitment
RPM’s executive team will be intimately involved in your business and will be your brand architects and stewards. The Agency will be a seamless extension of your own team. Our compensation structure will have a basis in accountability – based in turn on our ability to collaborate with you and be successful together. We will share ideas candidly. We will go farther than you expect. This is the only way we know how to do business. This is in our DNA as people and professionals. It makes a difference.
The Basics
Full Service
About Us
RPM is a full-service branding and integrated marketing communications agency that serves business-to-business and business-to-consumer clients.
The Agency's core deliverables are brand/business strategy, outstanding creativity and innovation delivered across an integrated, multi-channel marketing communications mix – underscored by a focus on achieving the metrics that move our clients’ businesses.
Importantly, our emphasis is on working with brands that are committed to activation – that is, to accelerating awareness, driving demand, creating heightened momentum, re-positioning themselves to capitalize on opportunity or catapulting beyond perceptual/image issues, launching new products and programs – in general, to invigorating or re-invigorating themselves from the standpoint of brand and demand.
Strategic Insight and Innovation
Through our Brand Opportunity Analysis, we consistently deliver brand and business strategy, brand positioning and audience insights that 1) provide a factual basis for decision-making, 2) enable higher levels of success, 3) mitigate risk. These insights also translate into the “stuff” that superior advertising and integrated marketing campaigns are made of – work that achieves its objectives by connecting with key constituents. And, they drive highly effective media and marketing planning, enabling us to find the optimum means to intersect with the target audiences all along the awareness-consideration-purchase continuum. In short, we believe our strategy/branding practice – and the outcomes it drives - is unparalleled.
Marketing Solutions
Social Media
RPM’s social media practice connects brands with decision makers through an engagement strategy that positions a brand as a community thought leader. No longer is the objective to speak "to" users, but to speak "with" them. User-to-user communication and value exchange is core to the successful execution of any social media initiative. We believe that social media “makes the mix better.”
Integrating a social media plan with a brand’s go-to-market plan can drive all performance metrics upwards. Our clients’ success derives from the strenuous due diligence performed at the outset to align the brand’s social media presence with the right audience, and from our philosophy to only engage in the most relevant conversations.
Search
RPM offers complete search engine optimization (SEO) and search engine marketing (SEM) services. We take an integrated approach to the search channel, managing paid and organic listings under a unifying keyword strategy connected to a brand’s objectives. RPM also integrates our search engine marketing experience and best practices into Web site development, and create additional online marketing opportunities using industry leading tactics and strategies.
Importantly, we believe a brand’s presence on the web must be viewed holistically. Web presence must be calibrated as part of a brand’s overall presence. And the search channel must be utilized as a brand/demand driver accordingly. The brand web site is the fulcrum, with the ability to engage multiple constituents with relevant content – and to offer relevant points of access to each constituent. The Search Channel captures active interest in a product/solution category. Organized paid listings, directory placement and paid inclusion serve to drive natural demand to the brand that dominates the channel – while blocking competitors from this invaluable source of demand.
Content
At a time when marketers clearly need to go further than ever before to engage with customers, RPM puts business brands in synch with customer needs. Through a powerful balance of highly-immersive, highly-relevant branded content and demand creation capabilities, RPM helps brands connect with today’s savvy, marketing-saturated business decision makers and influencers. Led by a team of experienced brand strategists and content creators (writers, editors, directors, producers, performers) along with social media specialists and technologists, RPM helps drive integrated marketing communications, increases thought leadership and ignites demand both online and off.
RPM makes content marketing an integral part of metrics-driven integrated campaigns. From increasing brand awareness to increasing organic search results to providing content for lead generation and precision marketing efforts, RPM creates content that drives results. RPM’s methodologies monitor and optimize performance – so that you can connect killer content with measurable impact on your brand and your business.
Website Design
The most activating online experiences start with a website. Architecture, design, content and overall experience are the most powerful possible articulation of a brand’s positioning and core value propositions. Websites that serve as marketing fulcrums – that are a brand’s and business’s most visible face to the world, and the magnet that attracts interest and translates it into sales engagement. That is the baseline RPM sets for website development and multi-faceted online brand presence.
Then we go farther. RPM's research and use-case development that enables us to deliver more user value and better ways to drive prospect engagement at all stages of the sales continuum. With search optimization and social media strategies that extend online presence, engage relevant communities, and drive both thought leadership and brand/demand building The driving force of this evolution: Web sites can no longer be static things. They must be living entities at the heart of the brand-to-customer value exchange.
Branding
One of RPM’s greatest values is our ability to activate brands among prospects, customers and all constituents. Importantly, we approach branding, brand positioning, brand architecture, brand design and brand experience from a holistic standpoint. RPM begins with a keen understanding of market dynamics, competitive landscape, customer dynamics, customer segmentation – all culminating in an understanding of customers’ lives and the role your brand can and should play in their lives. Ultimately, we develop insights that enable programmatic and emotional differentiation – insights we turn into highly effective go-to-market programs.
Our ability to extract key insights and to turn them into actionable, business-building solutions relies significantly on our process, our qualitative/quantitative research capabilities, and the highly relevant, customized methodologies we put in place for each client engagement. As such, we are able to provide our clients with a wide range of both traditional innovative analytic research capabilities.
Creative
From great strategy comes best-in-market creative. It’s as simple as that. Our creative teams deliver inspired and inspiring work. We bring compelling creative ideas to the table – ideas that become a source of brand/corporate pride, and that translate into galvanizing, beautifully-designed advertising, direct marketing, Web sites, trade show presence, thought leadership initiatives, collateral and sales support systems, viral marketing, and on and on.
Too much advertising, too much marketing, has become invisible. It is pedestrian stuff, watered down by too much caution and too many committees. In an age of media fragmentation, at a hyperkinetic time when your prospects have less and less time or inclination to get involved with marketing messages, colorless creative doesn’t cut it. With RPM, you will get campaigns that excite you – and more importantly, that excite and motivate your employees, customers and prospects.
For more information on how RPM can surpass your expectations, or to view our portfolio, please contact us!
email: info_radixmarketingandpromotions.comaddress: Marina Del Ray, CAtelephone: 310.776.5031
email: info_radixmarketingandpromotions.com
address: Marina Del Ray, CA
telephone: 310.776.5031
